DAZN
PROJECT: CULTURAL AWARENESS
Category: People

With operations in more than a dozen countries, many teams were experiencing challenges when it came to international collaboration. To help ease this, we developed a one day programme around cultural awareness – that used the thinking from The Culture Map book to help participants understand their own cultural norms, and how they were interpreted by other cultures. The sessions helped teams build better ‘third cultures’ that took on board the needs of each member, and stopped one culture dominating.